Artisk

AI-Powered Design Platform for Everyone

PROJECT TYPE

B2C Web App


DURATION

7 Months


ROLE
Product Designer


TEAM

1 Project Manager

3 Product Designer

2 Software Engineer

PROJECT TYPE

B2C Web App


DURATION

7 Months

ROLE
Product Design

TEAM

1 Project Manager

3 Product Designers

2 Software Engineers

Artisk empowers non-designers to create professional, on-brand visuals through AI. By connecting logo creation, branding, and content generation into one seamless workflow, it helps users build and maintain a consistent visual identity with minimal effort.

Artisk empowers non-designers to create professional, on-brand visuals through AI. By connecting logo creation, branding, and content generation into one seamless workflow, it helps users build and maintain a consistent visual identity with minimal effort.

Design Outcome

❓Problem

  • Users without a design background trying to create something

  • Existing design tools are too complex and time-consuming

  • Limited time & budget

❓Problem

  • Users without a design background trying to create something

  • Existing design tools are too complex and time-consuming

  • Limited time & budget

👑 Goal

  • Increase platform retention and user satisfaction

  • Integrate with the existing functions

  • Ensure consistency and decrease user cognitive load

👑 Goal

  • Increase platform retention and user satisfaction

  • Integrate with the existing functions

  • Ensure consistency and decrease user cognitive load

Design Process

Understanding the People Behind the Data

Data tells us what users do. Conversations reveal why they do it.

By combining product analytics with user interviews, I created research-backed personas that uncovered users’ goals, motivations, and pain points, ensuring our design decisions were grounded in real human needs.

Understanding the People Behind the Data

Data tells us what users do. Conversations reveal why they do it.

By combining product analytics with user interviews, I created research-backed personas that uncovered users’ goals, motivations, and pain points, ensuring our design decisions were grounded in real human needs.

Understanding the People Behind the Data

Data tells us what users do. Conversations reveal why they do it.

By combining product analytics with user interviews, I created research-backed personas that uncovered users’ goals, motivations, and pain points, ensuring our design decisions were grounded in real human needs.

Competitive Analysis - Reducing Risk Before Building

In an early-stage startup, every engineering hour counts.

Before investing in development, I evaluated leading products and analyzed hundreds of user reviews to understand what users valued, where competitors fell short, and which opportunities were worth pursuing. The research helped us prioritize features that addressed real user needs while avoiding common usability pitfalls.

Competitive Analysis - Reducing Risk Before Building

In an early-stage startup, every engineering hour counts.

Before investing in development, I evaluated leading products and analyzed hundreds of user reviews to understand what users valued, where competitors fell short, and which opportunities were worth pursuing. The research helped us prioritize features that addressed real user needs while avoiding common usability pitfalls.

Category

Examples

Strengths

Weaknesses

Professional tools

Adobe Photoshop, Illustrator

Industry benchmark; pushing AI features like Generative Fill

Steep learning curve, high cost, installation barriers for non-designers

All-in-one editors

Canva

Easy, intuitive, template-rich; great for small business owners

Simplified pro features, weak branding consistency, AI features hard to discover

AI-driven tools

Kittl, Flair.ai, Sivi, Pencil

Fast generation of branding assets and ad creatives

Ad-performance focused, narrow scope, inconsistent output quality

Our biggest takeaway wasn’t what competitors offered—it was what they were missing. Users wanted the simplicity of Canva, the intelligence of AI, and the consistency of Adobe, without the steep learning curve or high cost. That unmet need became the foundation of Artisk’s product strategy.

Our biggest takeaway wasn’t what competitors offered—it was what they were missing. Users wanted the simplicity of Canva, the intelligence of AI, and the consistency of Adobe, without the steep learning curve or high cost. That unmet need became the foundation of Artisk’s product strategy.

Ideation - Aligning the Team Around a Simpler User Flow

After completing the research, I led an internal workshop with product and engineering to align on the user journey. By comparing the existing flow with our research insights, I identified two major friction points and helped the team prioritize the highest-impact improvements.

Together, we redesigned the experience into a connected workflow: users could upload or generate a logo with AI, then reuse it across future projects. I also simplified the poster creation flow into a guided experience, making it easier for users to go from idea to final design.

Low-fi Prototype - Turning Ideas into a Shared Vision

After aligning on the user flow in the workshop, I translated the ideas into low-fidelity wireframes to validate the end-to-end experience. With product and engineering aligned on the direction, we moved into high-fidelity designs to refine the interface, interactions, and visual details.

Iteration

Centralizing Brand Controls for Consistency

I redesigned the layer panel to better align with the product’s design system. Rather than allowing users to change fonts and sizes locally, I centralized typography controls in a dedicated tab. This enables users to define brand styles once and apply them consistently across all designs, reducing inconsistencies and reinforcing a scalable branding workflow.

Centralizing Brand Controls for Consistency

I redesigned the layer panel to better align with the product’s design system. Rather than allowing users to change fonts and sizes locally, I centralized typography controls in a dedicated tab. This enables users to define brand styles once and apply them consistently across all designs, reducing inconsistencies and reinforcing a scalable branding workflow.

Centralizing Brand Controls for Consistency

I redesigned the layer panel to better align with the product’s design system. Rather than allowing users to change fonts and sizes locally, I centralized typography controls in a dedicated tab. This enables users to define brand styles once and apply them consistently across all designs, reducing inconsistencies and reinforcing a scalable branding workflow.

Solution

Final Design

Onboarding

Users begin with their branding already set up, eliminating repetitive work.

They choose a poster format, enter a prompt, and AI generates designs that stay consistent with their brand.

Onboarding

Users begin with their branding already set up, eliminating repetitive work.

They choose a poster format, enter a prompt, and AI generates designs that stay consistent with their brand.

Magic Brush enables users to paint over a selected area and use AI to generate or replace content based on their prompt.

Magic Brush enables users to paint over a selected area and use AI to generate or replace content based on their prompt.

Impact & Reflection

Artisk changed the way I think about product design.

I entered the project focused on improving individual features, but left thinking about systems.

The most valuable design decisions weren’t the ones that added functionality—they were the ones that connected experiences, reduced future friction, and helped users accomplish more with less effort.

I also learned that in an early-stage startup, every feature is an investment.

Great product design isn’t about building everything users ask for—it’s about identifying the few decisions that create the greatest long-term value for both users and the business.

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